Paul Smith is a British global fashion brand.
In 1970 we opened our first store in Nottingham. Initially, the company handled Margaret Howell, Kenzo, and other products, but gradually began handling products bearing their own names.
With the slogan “classic with a twist,” his clothing is unique, combining traditional techniques, tailoring, and playfulness. We applied printing technology and incorporated it into menswear early on.
By incorporating and fusing light and colorful materials and tailoring into traditional items, the traditional British menswear, which was in decline due to casual fashion such as jeans and T-shirts, was replaced with modern fashion. While discovering new value as an item, it made the world reaffirm the goodness of traditional British menswear, including suits.
His sensibilities are not limited to the field of clothing and accessories, and he handles Tom Dixon and Dyson from different industries from early on, and in 1995 he was one of the first to open a website as a fashion brand. It became a hot topic by working on.
Porth Smith is a very sociable, humorous, and solemn type that is different from general fashion designers, such as creating clothes by communicating designs in words based on memos that wrote down a huge number of ideas. He is also an excellent businessman who has both honesty and courtesy.
He was also enthusiastic about nurturing the next generation, and was called "Daddy of Fashion" because of his personality.
His clothes are loved by many celebrities in each field, and in addition to the collection line, the brand has grown with the expansion of a wide variety of items such as casual lines, shoes, scarves, watches, wallets, perfumes, etc. Paul Smith built a brand empire in a single generation.
Learn more about the brand, including its history and description, here.
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