In 1853, Tiffany took full control of the company and renamed the company name to the current [Tiffany & Co.]. The company color called Tiffany Blue was also used for the first time at this time.
He wanted to create a special box that only those who purchased Tiffany's products could get his hands on, so he came up with the Tiffany Blue Box. This sky blue color comes from the eggs of Komadori, a small bird that heralds the arrival of spring.
Tied with a white ribbon, the Tiffany Blue Box is a global symbol of style and class. With my heart pounding with anticipation, I pulled the end of the ribbon hanging from the blue box and it came loose easily. It's a "moment of excitement" when you pick up the ribbon.
Recipients of Tiffany & Co. jewelery will feel the happiest heartbeat from the moment they receive the blue box.
Learn more about the brand, including its history and description, here.